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PPC adjustment (Pay-Per-Click adjustment) refers to the process of making changes or modifications to a pay-per-click advertising campaign in order to optimize its performance and achieve better results. This can involve adjusting various elements of the campaign, such as bid amounts, keyword targeting, ad copy, landing page design, and targeting settings. The goal of PPC adjustment is to improve the campaign’s click-through rate (CTR), conversion rate, and return on investment (ROI).